Paid Search Marketing
Utilizing platforms like Google AdWords, Bing, Facebook and LinkedIn, we can quickly gain mass exposure to precisely targeted audiences. Our certified professionals are experts at creating effective ads and leveraging the tools within each platform to optimize targeting and performance. Further, we monitor the results continuously and refine your campaigns to yield the best return possible on ad spend.
PR/Brand Awareness
Gaining exposure in the media is a highly effective means of building credibility and visibility to your brand. By leveraging experts within your organization, we work to position you as a resource to all types of media channels. This exposure can frequently lead to additional direct inquiries compounding your results! When your prospective customers see you quoted in a major publication it adds that much more confidence to their decision to buy from you.
Email Marketing
When done well, email can be a very efficient way to reach new prospects, and help to nurture existing ones. This makes it a valuable component of Drip Marketing campaigns and we tailor the approach based on each client. This may include identifying lists to market to, developing creative, and implementing and optimizing tools to automate the lead nurturing process.
Social Media
Our experience shows that Social Media can be your greatest driver of leads if managed effectively. But many businesses struggle with how to approach this medium. Our team has expertise in developing the right strategies for your brand, amplifying your reach, and driving a lucrative flow of social-referral traffic back to your website.
Lead Follow-Up
Two of the essentials to getting return on leads are 1. immediate follow up and 2. scoring and nurturing leads with longer sales cycles. Not every sales organization has the tools and resources to manage these process effectively. We can work in compliment to you team and help implement automation to help make your lead generation program even more successful.